Evian is a well-known and trusted brand of bottled water from the French Alps. They also offer facial spray, special occasion designer bottles and a newly designed bottle with less than 10 percent plastic that is better for the environment. The source of their famous water from the French Alps starts high in the mountains as snow or rain and travels over 15 years before it reaches the spring Evian-Les-Bains.
In this short filma surfer falls when taking on a wave, then wakes up on a beach surrounded by stylish, cool, and incredibly young surfers — which might have something to do with the fact that the only bar on the beach is serving evian. For the outdoor campaign, a famously bcaby-faced it-girl will be appearing in the US as a surfer with her baby lookalike. Packs and bottles will display images of baby surfers, but also their adult versions, as they would have looked before drinking evian.
Remi Babinetchairman and global creative director of BETC, talks to us about the ideas behind the Evian new ad, the challenges faced by the creative team and his favourite superhero. A wonderful encounter between Sony and Evian and, from this wonderful encounter, a beautiful baby was born. We recognised Spider-Man as a universal icon and an essential figure in popular culture.
Evian is a world-renowned spa town, famous for its famous mineral water of the same name, which sprang up in the heart of the Alps of Haute-Savoie in Surrounded by a huge park, the Royal Evian offers a breathtaking panorama of the Lake Geneva and the surrounding mountains. Nestled along the lake, the hotel is also accessible by a 3-hour TGV from Paris, as well as a minute boat trip from the city of Lausanne. A heliport has even been built within the Evian Resort for easy access.
In this instance Evian has opted for posters, with each split into two, the first half featuring the legs of an adult, the second the torso and head of a baby. Their coming together forms the aforementioned baby-adult hybrid, badult, or as Evian puts it: "Little Big Baby". Rachel Barnes on creativity: collide to thrive and reveal your New Thinking Advertising Marketing Close Join a growing community of media, marketing and advertising professionals today.
Whether you find them adorable, hilarious, creepy—or maybe all of the above—Evian's famous advertising babies aren't going anywhere. And they return today with a splash in a new campaign from BETC Paris that includes a surfing-themed global commercial and North American outdoor ads starring Gigi Hadid. The new spot, "Baby Bay," rolled out moments ago online.
Evian has launched a new advertising campaign featuring dancing babies. The campaign includes a television commercial, outdoor advertising, and a smartphone app. We see a man walking down the street when he catches his reflection in a bus window, but the reflection shows a baby version of him.
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Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies. Sinceevian has been working with the world's most prestigious designers to create a Limited Edition bottle.
MPG planner and baseball fanatic Laura Ritchie entered the media biz in with her eyes set on building a campaign from the ground up. Within her first year at the agency, she got her wish with the dual task of increasing both top-of-mind awareness and purchase intent for Evian in the Toronto market. Ritchie explains that the bottled water brand neglected the French Canadian market in the first phase as the awareness levels were sitting high enough to warrant focusing on Toronto, where consumer knowledge of the brand was second to Montreal.